At Gray Group International, I served as Video Content & Social Media Producer for Cass Holland, a TikTok influencer with over two million followers, supporting the growth of her personal brand and expanding her media presence across platforms.

BRAND DEVELOPMENT & CONTENT STRATEGY: Collaborated to build a cohesive personal brand, crafting content strategies and copy that extended her authentic voice to new channels, including YouTube and Instagram.

VIDEO PRODUCTION & EDITING: Produced and edited weekly YouTube vlogs, commercials, podcasts, and social content, using storytelling and strong visual aesthetics to drive engagement and grow the audience.

CREATIVE LEADERSHIP & COORDINATION: Managed all stages of production, from scheduling and script planning to location scouting, equipment management, crew coordination, and logistics. Led a team of production assistants to ensure smooth, efficient workflows under tight deadlines.

ASSET MANAGEMENT & TECHNICAL SKILLS: Oversaw high-value production equipment, handling transportation, setup, and maintenance. Utilized Adobe Creative Suite and industry-standard editing tools to deliver polished, on-brand media assets.

CONTENT SCHEDULING & CHANNEL GROWTH: Implemented consistent content calendars, successfully launching a multi-platform vlog series that diversified Cass’s content and boosted subscriber growth.

PERFORMANCE ANALYSIS: Tracked engagement and viewership metrics, using data insights to refine strategies, optimize performance, and continuously improve results.

This experience strengthened my ability to deliver creative, high-quality communications on tight timelines—skills I’m eager to bring to new content and communications challenges.